Top 5 Social Networking Apps in Africa Q4 2022

In the fourth quarter of 2022, the top five social networking applications in Africa demonstrated diverse performance metrics across downloads, revenue, and active users. Data sourced from Sensor Tower provides a detailed look into the trends for WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and TikTok Now.

WhatsApp Messenger from WhatsApp Inc. maintained a consistent weekly revenue of around $3, with slight increases to $4 in the last two weeks of December. Weekly downloads peaked at 2.1M in the first week of October and experienced a notable dip to approximately 960K at the end of November, before rising again to 1.3M in the final week of December. Active users showed a steady increase from 121.5M to 123.7M over the quarter.

Telegram Messenger, developed by Telegram FZ-LLC, saw its weekly revenue increase from around $2.5K to nearly $4.7K by the end of December. Downloads fluctuated, peaking at around 1.3M in the last week of December, up from a low of 565K in November. Active users rose slightly from 23.8M to 24.7M, showing a gradual increase throughout the quarter.

Facebook by Meta Platforms, Inc. had a weekly revenue that started at approximately $8.1K and reached a high of $10K in early October before stabilizing around $7K by the end of December. Downloads were highest at 1.7M in late October, with a low of around 1.1M in late November. Active users remained relatively stable, fluctuating slightly around 130M to 133.6M over the quarter.

Messenger, also from Meta Platforms, Inc., had a more modest revenue performance, with peaks of around $166 in early October and a low of $3 in early December. Weekly downloads ranged from a high of 932K in early October to a low of 725K in mid-December, with a slight uptick to 837K in the final week of December. Active users showed a steady increase, rising from 98M to 100.6M by the end of the quarter.

TikTok Now from TikTok Ltd. experienced a decline in weekly downloads, starting at 649K in late September and dropping to around 13K by the end of December. Active users also decreased from 1.5M to around 592K over the same period. Revenue data for TikTok Now was not available for this quarter.

For more detailed insights and data, visit Sensor Tower.